GSD&M

Content Creator: 2024-2025

Social Media Manager: 2023-2024

As a Content Creator for the U.S. Air Force and Southwest Airlines, I supported end-to-end production by developing content ideas for shoots, planning capture, traveling for on-location content, and producing short-form video and social graphics across paid and organic channels.

As a Social Media Manager, I wrote copy for 100+ monthly posts, edited short-form video and graphics, and ensured content aligned with overarching social strategy and campaign objectives. I also helped ideate and execute a social-first integrated campaign from concept through launch.

I’ve contributed to first-of-their-kind work, including Southwest Airlines’ first paid TikTok ad and print and logo design for the U.S. Air Force’s first social-first campaign.

Rather than always pulling from an asset bank, I took time to design

A rocket launching into the sky above desert terrain with clouds and mountains in the background, featuring U.S. Air Force and Space Force logos, and text celebrating a U.S. Air Force birthday.
American flag hanging from a plane with a view of a beach and ocean below.
Military cargo airplane on runway with blue sky and clouds in background, commemorating U.S. Air Force Reserve's 76th anniversary.
U.S. Air Force Independence Day greeting with an aircraft flying in front of a blue background and an American flag.
Promotional poster for the United States Air Force Academy featuring fighter jets, skydivers, an academic building, and mountains, with text highlighting it as a unique campus where the campus itself is a tourist attraction.
A rocket launching into the sky at sunset with the text 'Happy Birthday U.S. Space Force' overlaid.
A collage celebrating the week's sports and military achievements, featuring a fighter jet, a parachuting soldier, a football player reaching for a football, and a military demonstration, with text highlighting wins in air force football, tactical squadron conduct, and a thunder open house event.
A female military pilot in camouflage uniform standing in front of a white aircraft, smiling with her arms crossed, with text overlay indicating 'Female Airmain Spotlight' and 'Capt. Letourneau'.

For these videos, I was the designated Social Creative & Editor.

For these videos, I was the Social Creative and Editor as well as the Shooter.

  • Four stealth fighter jets flying in formation against a cloudy sky.
  • A fighter jet flying over a snowy mountain landscape, leaving white smoke trails behind.
  • U.S. Air Force recruits performing a push-up exercise outdoors during daytime, with several recruits lined up in a row with a building and equipment in the background.
  • A skydiver in a red jacket and gray pants free-falling with arms outstretched over a body of water, with parachutes visible in the background.
  • Three Air Force personnel sitting at a control station, monitoring multiple screens displaying world maps and data, with one person pointing at the screen.
  • A U.S. Air Force personnel member speaking to a group of young children in a classroom with toys and educational materials, large windows showing the outside, and colorful decorations.
  • Young female U.S. Air Force pilot smiling in uniform with a fighter jet in the background.
  • A U.S. military working dog sitting on grass, wearing a harness and collar, with its handler standing beside it, holding the leash. In the background, there are flags on flagpoles and a clear sky.
  • A female U.S. Air Force member in uniform reviewing a large stack of documents at a desk, with a scale and a calendar on the wall behind her.
  • A young woman in U.S. Army uniform smiling in front of wooden wall with military and currency symbols.
  • A military personnel undergoing eye examination using an optometry machine, with an Optometrist monitoring the test.
  • A soldier in camouflage uniform and tactical gear engages in a training exercise outdoors, using a rope to pull himself up a series of black stanchions during daylight.
  • An American flag flying in the wind above a body of water from an aircraft, with a coastal city in the distance, during Independence Day.
  • A person hanging from bars during a workout under a clear blue sky.
Text that reads "GUESS THE AIRMAN" with "AIRMAN" outlined in green.
Mobile game screen with the title "Guess the Airman" and military-themed graphics.

In 2023, I helped come up with the concept for the Air Force account’s first-ever ‘Social-First’ Campaign. 

Guess the Airman is a game where Airmen attempt to pick out fellow Airmen out of a crowd of seemingly ‘normal’ people. We highlighted Airmen in a way that humanizes service members. Serving our country doesn’t mean you only order black coffee and work out as a hobby. It means your education is paid for, you get top-of-the-line insurance, paid time off, and travel perks all while serving our country. 
We took this concept to Randolph Air Force Base and hosted a game show with Airmen. I designed print assets, including the gameplay cards, edited all of the “Airman Reveal Interviews” posted after gameplay episodes, and animated the logo I created for use in “Secondary Content,” posted in between episodes.  
Round 1: The player eliminates eight character cards based on appearance alone. Airmen used “regs” knowledge to check if their hair, piercings and tattoos were in regulation for the Air Force, some based the decisions on age, and some even guessed careers based on looks! 
Round 2: The host read off a quick list of lifestyle facts about each character left in the game: Their coffee order, hobbies, dream vacation destination, and whether they are a cat, dog or plant person. The player then eliminated six more character cards. 
Round 3: The contestant chooses 2 deeper questions about each character to get answered before making their final guess: 
  1. What do you do for work? 
  2. What is your favorite part of your job? 
  3. What gives your life meaning? 
  4. What advice would you give the younger version of yourself? 
  5. What’s something you’ve learned about yourself recently?
A U.S. Air Force identification card featuring a young woman named Nicole B. with long dark hair, wearing a blue t-shirt, set against a white background with U.S. Air Force logos and green accents.

I edited “Secondary Content” that was posted in between episodes:

Additionally, I edited Airman Reveal interviews where we learn more about each Airman who was hidden in the game:

Episode 1 of Guess the Airman

Episode 3 of Guess the Airman

Game cover titled "Guess the Airman" with an eagle logo at the top, against a patterned background.
U.S. Air Force identification card with a photo of a woman with long dark hair, wearing a dark blue shirt, and the name Nicole B.

Episode 2 of Guess the Airman

Episode 4 of Guess the Airman

Four large signs with portraits of diverse individuals, each with a name label: Nicole B., Maya K., Kurtis D., and Alex S., situated on a concrete floor in an indoor setting, possibly an airport or military facility, with a yellow wheel on a stand in
Close-up of a counter or sign with three panels displaying the Guess the Airman logo, which includes a stylized eagle's head, and the words "GUESS THE AIRMAN" in bold white and green letters.
Two signs reading 'Guess the Airman' with a stylized eagle emblem above the text, one with a dark background and one with a light background.
Large sign in an aircraft hangar with the text "Guess the Airman" and a logo of a stylized eagle head.
Game set for 'Guess the Airman,' including a navy blue game board with the title and logo, three green round tokens with check marks, and a navy blue card with the title and logo.
Close-up of a dark textured background with the words "Guess the AirMan" and a stylized emblem above the text.
U.S. Air Force recruitment cards with portraits and brief descriptions of individuals, placed on a concrete surface.
Collection of U.S. Air Force recruitment or informational cards featuring photos and personal details of young individuals, laid out on a surface.