Howdy!

I’m Erin, a social creative who went from the sidelines of college football to building bold, social-first campaigns.

Based in Texas, I focus on strategy, concepting, and social media art direction. I see social as the soul of a brand, not just content—it shapes what a brand stands for, how it shows up, and why it resonates.

My work is centered on campaign development, creative strategy, copywriting, and content production, with a focus on ideas that feel native to culture and perform in-feed.

I’m especially drawn to teams where social is treated as a core creative discipline, not an afterthought.